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PCOO, Japan cooperate to modernize state-run PTV4

PIA - Thursday 11th January, 2018

Japanese Minister for Internal Affairs amp; Communications Seiko Noda, Sec. Andanar and other PCOO officials tour PTV4 facilities.(Photo courtesy of PTV4)

QUEZON CITY, Jan. 10 (PIA) -- Japanese Minister of Information and Presidential Communications Operations Office (PCOO) officials today led the ceremonial switch on of the state-run People's Television Network (PTV4) PTV Digital Terrestrial TV Broadcast.

Minister for Internal Affairs and Comm. of Japan Seiko Noda and Comm. Sec. Martin Andanar together with other PCOO officials led the eventthat signal the transition of PTV 4 from analog to digital terrestrial television (DTT) broadcast.

Andanar said the project is a testament of a strong cooperation between PH-Japan in the field of communications adding that it is also one the most meaningful modernization program under the Duterte administration.

"This means really ushering a new era of television viewing in the country. So we are leading the way in changing broadcasting in the country," Andanar said.

PTV's General Manager Dino Apolonio said that the network must keep pace with its counterparts, both locally and abroad. "As the state network, we have to take it upon ourselves to lead the charge towards the digital transition. It will be very beneficial for the people first of all, and we have to keep up with the rest of the world."

He added that while PTV is already doing digital test broadcasts as of now, the new equipment once installed, will significantly improve the public's viewing experience.

Japanese Minister for Internal Affairs amp; Communications Seiko Noda replies questions from the local media. (Photo courtesy of PTV 4)

Digital test broadcast of PTV-4 can be received in selected areas in Metro Manila on UHF channel 42 (641.143) using ISDB-T receiver box and TV sets with built-in ISDB-T tuners.

Meanwhile, Engr. James Rodney Santiago, consultant of the Department of Information and Communications Technology (DICT) on the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan explains that Digital TV is an inevitable technology that was developed specifically not only to enhance normal viewing experience of the people but also to attain real time information that affects lives.

"The DTTB standard called Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) has proven its capability to transmit emergency warning data for faster emergency response in natural disaster-prone countries like Japan and the Philippines," Santiago said.

He said there are several standards available in the market but ISDB-T is found to be the most suitable for the Philippines because it does not just provide a clearer visual experience and a crisper auditory encounter for the televiewers but it also enhances the disaster preparedness of the country through its Emergency Warning Broadcast System (EWBS) feature.

"With EWBS, the country can provide a more efficient information dissemination system during calamities that can improve disaster response and act as a decision support platform," Santiago said.

"The bottomline is that the government will have the facility now to deliver this kind of urgent and pressing information to the people," Santiago added. (PIA-NCR/EPC/SDL)

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